Keep Shipping 🚢

I have lots of ideas, what should I do?

Just start shipping.

I don't know which ideas are good?

That's OK, start shipping.

Shouldn't we stay lean and only build good ideas?

Do you know which idea is good? Do you really know? If you don't, just ship.

My app is full of bugs... it looks boring... it lacks features...

You'll be surprised that your user will still like your shitty app if it actually solves a real problem.

My app is not perfect!

It never will, the biggest waste is to perfect something that nobody wants.

But I don't want to ship!

Is it because of the fear of being criticized? Is it that you don't want to face the reality that your idea sucks? If so, you should ship right now to get over that fear! Because it is blocking you from success!


As builders, we have a tendency to perfect our craft. It is perfectly understandable. But realize that if it's been months that you've been working on that project and you still haven't put it in front of the world yet, you are likely getting your priorities wrong.